lohaglobal.blogg.se

Now, thanks to affinity marketing, both brands have an even stronger association with high-level thrills.ĭoritos and Taco Bell both have the same target market: young audiences who are looking for quick, inexpensive snacks (not healthy food). The Red Bull/GoPro partnership, for example, was a success because both brands have similar adrenaline-seeking audiences. Think back to some of the partnerships we listed as affinity marketing examples. So when forming an affinity marketing partnership, you’ll need to choose your partner carefully. Choose the right partner for mutual benefitsĪll affinity marketing efforts are meant to offer value to both parties, and give both parties something to gain. Now that you understand what affinity marketing is, and have seen some affinity marketing examples from today’s top brands, let’s break down the major affinity marketing strategies and best practices you’ll need to follow to start an affinity marketing campaign.

Red Bull sponsored the attempt, and the skydiver wore a GoPro camera to capture his jump. Years later, the two brands formed a lasting partnership for Red Bull extreme sports events, such as the Red Bull Rampage, where only GoPro cameras are used to capture athletes’ point-of-view shots at these events.Īffinity marketing strategies and best practices In 2012, Red Bull partnered with GoPro to support a record-breaking skydive from a balloon. Red Bull and GoPro are both brands associated with high-adrenaline adventures.Using the card earns members Avios reward points for future British Airways flights, and simply opening the account awards immediate British Airways benefits.

It is sometimes also called co-marketing, co-branding, or partnership marketing. Affinity marketing definition: What is affinity marketing?Īffinity marketing is a type of marketing that involves a mutually beneficial partnership between two brands. We’ll break down how affinity marketing can grow your audience through strategic partnerships, and share affinity marketing strategies and tips your business can use. What is affinity marketing, and how can it help your business grow?Īffinity marketing is one of the most beneficial types of marketing for businesses looking to expand through partnerships.